Logo Branding – First Step for Taking Your Business to Hype

“A great trademark is appropriate, dynamic, distinctive, memorable and unique.”‘

–Primo Angeli

The importance of logo branding cannot be overstated. Since it is the primary recognizer of any brand, it is important that is it easily recognizable over all mediums of communications.

Logo Branding Guidelines:

Here are a few, logo branding guidelines to help you ensure that your logo design branding is effective:

The Dos:

1. Your Logo Should Be Appealing To This Generation And The Next:

Avoid following trends in logo branding. In the logo branding design process, think of how your logo will be received by people not only today but in the future as well. Using logo trends like origami and 3d might make your logo popular today but your logo will start looking out of fashion in the years to come. To make your logo timeless, make sure that you use fewer effects like 3d or origami.

2. To Add A Little Variety To Your Logo Design, Play Around With Logo Colors     And Textures On Different Materials; But Keep Basic Elements The Same:

Having the same logo everywhere, with the same colors and text can get a little boring for the brand. But changing the logo altogether can drive your customers away. So instead play around with the background colors and texture. You can use different colors for different mediums or even different textures. That way you maintain the logo’s creativity and yet retain your target audience by preserving the basic logo design.

3. To Make Sure That The Logo Maintains Its Legibility, The Logo Text Font    Size Should Not Be Below The Minimum:

For all printed applications, like the letterhead, envelopes and business cards, logo design and branding minimum size should not be less than 27mm in length to maintain the logo’s readability. For on screen applications, the minimum size is 148 pixels in length. The maximum size can be adjusted according to your business nature and the medium of communication but the minimum should not be less than the size mentioned.

4. Use Only Three Color Selection. It Creates More Impact And Keeps The     Printing Costs Down For Communication Mediums, Such As Letterhead,     Envelopes, Business Cards Etc:

For a small business, even the slightest cost can create a big impact. More colors in the logo branding mean more cost. To keep the costs down use three or less than three colors in the logo design. Plus using minimum colors keeps more focus on the logo itself rather than the colors around it and it would look good if printed in black and white.

The Don’ts:

1. Do Not Use Intricate Details Or Logo Images That Are Too Complicated:

Using intricate designs and complicated images is like giving a puzzle to the customers. If the customer does not get the riddle in less than 5 seconds flat, your logo branding might as well be not there. Keep the logo simple and straight for immediate lasting effect.

2. Once Your Logo Has Been Introduced In The Market, Do Not Change It:

Take your time to finalize the logo. While conducting logo branding design process, market research, competitor analysis and major brainstorming sessions. But once the logo has been launched, stick by it. Changing the logo time and again will make your brand look fickle and lose customers faith.

3. Do Not Make The Logo Text Vertical. Make Sure That The Logo Text Is     Horizontal To Maintain Readability:

Make sure that your logo text is horizontal. Vertical text might look creativity but isn’t readable defying the whole purpose of the logo.

Can you read these logos without turning your head?

4. The Logo Should Always Sit On A Solid Color Background; Never Images     Or Pictures:

Never ever use images or picture for logo background. The logo will lose its readability and start looking tacky.

Can you read what the below logo text is saying?

In conclusion, effective logo design branding creates the right image of the brand and for any brand to be successful, logo branding is essential.  By following the above logo branding guidelines you ensure that your logo design is simple, memorable and timeless.