How to Write the Perfect Creative Brief?

Want to know what a creative brief is? Trying to find out how to write it?

Then you’ve come to the right place.

Before creating the perfect logo design, there is a lot of necessary homework that needs to be done, a lot of research that needs to be done. One way to collect the right information is through a creative brief. A creative brief can be defined as the diagram of a project. It is the rough skeleton that includes all questions like the why, what and where of the project. The goal of a perfect logo design is to seize the real essence of the company and for that writing a creative brief first is essential.

Steps for Writing a Creative Brief:

Writing creative brief is not a hard task as long as they include the following points:

1. Basic Info Of The Company:

Here the basic company information is mentioned. What is the company name? What are the company’s vision/ mission and their detailed contact information? How are the company’s culture/ personality?

2. Background Of The Product:

What are the product features, specifications, manufacture, delivery etc? One important point that can be added here is the list of the top three competitors. What they do best and what your company does best?

3. Project Objectives:

This is where the specific purpose of the ad is stated. It should be stated precisely what the ad should make the customers feel or do. Here, it is important not to have vague statements like, “I want this application to sell” but specific ones like, “I want the customer to download this application and use it every day” or that “I want an increase in the market share by 10 percent”.

4. Identify Your Target Audience:

This is where the focus is on the kind of people that would be consuming the product of the service. Here, it is important to identify their age, gender, income, social/economic conditions and the kind of lifestyle they lead.

5. Communication Strategy:

What attributes about your business would you like to be contributed to your logo? What is your product slogan or tag line? Where will your logo be used? What should be the tone of the logo? Should it be funny or serious?  Are there any specific colors or shapes that should be used? Should the logo be text-based or symbol based?

6. What Impression Should Your Logo Give To The Customers?

Most communications leave one distinct message or an overall impression. Is there any one unique impression that your customer should remember after seeing your logo?

7. Project Limitations:

Are there any constraints or limitations that should be kept in mind? These would include the specific project timelines, the budget etc.

And if you’ve managed to accommodate these simple steps in your creative brief, then creating the perfect marketing plan for a product will not be a difficult task. This will also make the designing efforts very clear and focused.