In 2003, a company called Logo Design Consultant launched with the aim to provide complete design solution to small and medium sized businesses. After several successful years, company has decided to redesign its logo and website to give the contemporary look and feel without altering the original concept behind the identity.
Now, we have a new logo, and our new website with exciting new features is coming soon. I just wanted to explain that what the basic concept behind this logo is.
Primarily, you can see three bar shapes. Every bar shape has different meaning. The smallest red bar represents the small business, the medium blue bar represents the design, and the largest green bar represents the “look big” factor.
Now the concept is, your small business (red) can look big (green) if you have the right logo design (blue). In other words, if you want your business to flourish you need to hire a right design service to design a perfect logo for your business. Moreover, a man standing with one arm resting over green bar symbolizes a “logo design consultant”, which directly represents that our company can help you to achieve this goal..
Therefore, the overall image of the corporate logo of Logo Design Consultant rightly justifies the promise of the company i.e. “We Make Your Small Business look Big”.
I am wondering whether the bars are meant to be the most important portion of the logo or whether the figure in the background could use more depth & stand out a little more almost creating a 3D effect & therefore possibly enhancing the logo further.
Purely my suggestion, may not be what you are looking for.
I think your logo looks fine artistically, but it is not really interesting. I’m not a designer by any stretch of the imagination, I can barely draw, but after ten years of marketing/branding experience, I do know if something catches my attention right away and this logo (or the tag line/promise) does not.
The idea sounds good enough, small businesses with you as the bridge to their success. But I don’t understand that intuitively from your logo, instead you must explain what it all means. The faceless person and the standard shapes have no real meaning for me and my eye is not drawn to them.
It looks like everything was designed to be as middle of the road as possible. Very little is unique or stands out at all, and that can be a problem. Try this little exercise: Search the web for 5 other designers that do something similar to yourself. Take the names of their companies and place them above your tag line… does it make a difference? Can they say the same thing as you, “Making your small business look BIG”? If you put your competition next to your logo does that make a difference? Does your logo MEAN YOU or can it be used for another business interchangeably?
This is all just food for thought. You have obviously put a lot of time and effort into creating this design so reworking the whole thing will definitely be time consuming. But I believe that if you choose to move forward and forge a new identity, you will be justly rewarded.
Design and market communication go hand in hand. The artistic side is crucial, as you obviously know, but the communication has to relate to the intended audience through their story. Doing it right is complex and time consuming but you seem to be enthusiastic about feedback and doing things right from the start. If you need some help just email me.